THE
BREATHING
FONT

Problem

Every five minutes a child dies due to air pollution in New Delhi.
Myra Karwa wrote the poem 'Evils of Air Pollution” - highlighting the urgency of the situation.


Solution

To reinforce the powerful message of the poem, we created The Breathing Font, that simulates the breath of a child in New Delhi.

We can dance all over the screen!
(move us with your mouse)

TOUR DE

BUS

Insight

Riding side-by-side with a bus can easily become competitive.


Solution

A Tour De France bus for the Danish broadcasting giant "TV2", where the average joe becomes a participant.

Enforcing that TV2 takes every cycling stage seriously